Not only does online shopping make commerce convenient, but it also makes it more affordable. Yet, the affordability alone makes online shopping a double edge sword for many consumers across the country, and savvy digital marketers know how to make their company’s products and services even more tempting with certain strategies. All we can say is remain as vigilant as possible with your money, and don’t fall victim to one of these common, modern marketing ploys below.
Becoming your default.
Online retailers know that it is easy for you to purchase if they offer to store your credit card number, offer a simplified mobile app, or offer a membership for cheaper or faster shipping. This website then becomes the first, and most often only, place you look for that must-buy. While there is no problem with you starting your search at a familiar site, be sure to comparison shop, too. That can save you a lot of money in the long run.
Emailing you with special deals.
If you sign up for updates from an online retailer, you can be sure that you will receive emails that tout sales and special deals only email recipients can access. But often these sales are either offered to everyone who visits the site or are not real sales at all. Cutting the price of an item by a few cents and then calling it a sale does not save you money. Again, comparison shopping before purchasing is the best approach.
Creative use of technology and design.
Online retailers use a variety of subtle techniques to get you to spend more money. These can range from using certain colors known to stimulate buying (like red and blue) to reducing load time of pages, which can hasten the buying process and move you more quickly to checkout. Many large retailers have also rolled out mobile apps that make it easy to buy on the go, when you are less likely to deliberate your choices and more prone to spontaneous shopping.
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